Having eye-catching signage is a great way to capture the attention of trade show attendees and prospective customers. Once you elect to make that investment, you should make sure to start early to review the best table display ideas for trade shows.

Be sure to look through the schedule of events and take advantage of side-events like luncheons, parties, and other gatherings.

Take note of which booths are attracting the most attention and why. How are they highlighting their signage and banners? What are your competitors using in their small trade show booths and tabletop displays? 

Table covers and tabletop displays are an investment, so you want to purchase quality materials that will hold up for several seasons. Make sure that your providers give you high quality printed graphics and logos so that those passing by your booth can see your business name and brand.

Include a company logo or tag line, but avoid using too much text on your signage, however, because clients can easily be overwhelmed with too much “stuff” to see.

You do not have to cover your entire table with flyers, brochures, and other information. Keep the table clear and eliminate the clutter.

If you have a logo, then a printed table cover is a good way to show it off. You can have your table cover feature one or two logos. It is a good way to set yourself apart from the competition and get noticed.